AN EMBER WORKSHOP
Define Your 2027 Brand Direction
Your business has a brand whether you have intentionally shaped it or not.
This hands-on workshop is designed for micro- and small-business owners who struggle to clearly define how their business should look, feel, and come across to the people they want to reach.
Thursday, December 2, 2026
5:30 PM – 7:30 PM
$25 per participant fee
Supplies, light food, and refreshments provided
Questions about the workshop?
Contact Ember
.
Does Your Brand Feel All Over the Place?
You may know your business well and still struggle to explain how you want people to see it, feel about it, or remember it.
Sometimes the challenge is not knowing what your brand should say about your business. Other times, you have ideas but have never taken the time to bring them together.
This workshop gives you space to think through those questions and turn your ideas into something you can actually see.
You Know Your Business
But explaining what you want your brand to communicate can be harder than explaining what your business does.
Your Ideas Are Scattered
You may have images, words, feelings, and ideas you like, but no clear picture of how they fit together.
You Need Time to Work It Out
Running the business does not always leave much time to think about how you want the brand to grow with it.
Who Should Attend?
This workshop is for micro- and small-business owners and nonprofit leaders who want greater clarity on how their organization should look, feel, and come across to the people they serve.
It is especially useful if your ideas feel scattered, your brand has developed piece by piece over time, or you know your organization has changed and want the brand to better reflect where it is going.
You do not need branding or design experience. The workshop will guide you through the process.
WORKSHOP ELIGIBILITY
The workshop is open to businesses and nonprofit organizations.
Businesses located within the City of Warren will receive registration priority.
Workshop fee: $25 per participant.
What You'll Work On
This is a guided, hands-on workshop. You will not sit through a long branding lecture.
The presenter will lead a discussion and use practical questions to help you think about your business, your customers, and what you want your brand to communicate.
You will:
01.
Think about your
brand
Discuss what your business represents, the problem you solve, and how you want people to experience your brand.
02. Think about your audience
Work through questions about who you want to reach, what matters to them, and what may influence how they respond to your business.
03.
Choose Words That Fit
Identify words that help describe the personality and direction you want for your brand.
04.
Find What Connects
Look through magazines and other materials for images, words, and ideas that connect with the direction you are developing.
05.
Build Your Mood Board
Cut, arrange, mark, and assemble the pieces that best represent the direction you want your brand to take.
What You'll Leave With
You’ll leave with a clearer view of your owner pay approach and one financial action to take next.
Your Completed Mood Board
A physical board that brings together the images, words, and ideas that best represent the direction you want for your brand.
Clearer Brand Direction
A clearer sense of what you want your brand to communicate and a practical reference you can use when making future marketing and creative decisions.
Come Ready to Create
You do not need design experience or a finished vision for your brand. Come ready to think, make choices, and explore what best represents your business or organization.
Think About Your Brand
Be prepared to consider what you want people to understand, feel, and remember about your business or organization.
Build It by Hand
You’ll use magazines, images, words, markers, and other materials to bring your ideas together into a physical mood board.
WORKSHOP INSTRUCTOR
Sherris Moreira
Sherris Moreira is the owner and founder of The Small Town Storyteller Consulting & Communication, where her work includes content development, digital marketing, team-building, and vision board workshops. Her background also includes business development, downtown development, and chamber leadership, giving her practical experience helping organizations think more clearly about how they present themselves and connect with the people they want to reach.
For this Ember workshop, Sherris will guide participants through a hands-on process of exploring their brand, responding to guided questions, and developing a physical mood board that brings their ideas and direction together.